10 Best Ways to Research Twitter Trends for Effective Marketing

In this article, I will cover the Best Ways To Research Twitter Trends. Knowing what’s trending on Twitter is essential for marketers, influencers, or anyone else wishing to remain current.

There are numerous methods for tracking, analyzing, and using Twitter trends for engagement, content strategy, and growth—from the Twitter Explore Tab to specialized tools such as Followerwonk or Brandwatch.

What is Twitter Trends?

Twitter trends encapsulate the subjects, hashtags, or words that people are talking and tweeting about at any given time during the day on the Twitter platform.

These trends show real time dialogue taking place in different parts of the globe or certain geographical boundaries. This helps the users understand what people are most concerned about at any period of time.

These trends still go through some degree of filtration. Algorithms evaluate several factors to determine trends, including activity spikes of a given topic. Activity spikes focus on how people are engaging with and discussing a topic, in which case, total volume of discussion does not matter.

This still happens most of the time and is captured as a trend. This feature enables users to access news, key events, topics that have gained sudden popularity, or discussions currently trending, capturing the essence of Twitter as a social tool.

How To Choose the Best Ways To Research Twitter Trends

Utilize the Twitter Explore Page – Each user gets an Explore tab that reveals trending topics, tweets, and hashtags at lightning speed to tailor to best user’s location and specifics.

Use Specific Tools to Analyze Trends – Tools such as Trendsmap, TweetDeck, and Hootsuite allow the user to analyze TikTok trends geographically, by topics, or by audience engagement for more accuracy.

Spearhead a Hashtag Campaign – Find out hashtags the targeted audience is using and measure their growth, engagement, and popularity to understand audience demand.

Collect User Engagement Data – Analyze how many users liked, retweeted, commented, and mentioned a trend to find out which started to gain traction and which started to die.

Track Key Opinion Leaders – Key Opinion Leaders label and boost trends. By tracking them, you’ll be among the first to discover a new trend.

Inspect and Compare Geographical Trends – The trends that you are trying to analyze, determine if they are global or local. The trends can differ highly per region.

Scan the News and Other Social Platforms – Research tools such as Google Trends or BuzzSumo can help expand your topic beyond what is available on Twitter.

Key Point & Best Ways To Research Twitter Trends List

Method/Tool	Key Point
Twitter Explore Tab	Shows trending topics and hashtags tailored to your location and interests.
Hashtag Search + Filters	Allows focused research on specific hashtags using filters like date, popularity, or engagement.
Advanced Search Operators	Enables precise searches using keywords, phrases, accounts, dates, or engagement metrics.
Trendsmap	Visualizes trends geographically, helping identify regional spikes and popular topics.
Brandwatch Consumer Intelligence	Offers in-depth analytics and sentiment analysis to track brand or topic trends over time.
Sprout Social	Provides social media monitoring, trend tracking, and engagement analytics in one platform.
BuzzSumo	Identifies top-performing content and trending topics across social media and blogs.
TweetBinder	Analyzes hashtag campaigns and trending discussions with detailed reports and metrics.
Social Bearing	Tracks real-time hashtag performance, user activity, and tweet analytics for trends research.
Followerwonk	Helps analyze influencers, followers, and content trends within your niche or audience.

1. Twitter Explore Tab

The Explore Tab of Twitter is one of the best resources to analyze trends on Twitter and provides up to the minute trends and the top discussed topics globally or regionally.

Unlike other platforms, it provides customized trending hashtags, news, and conversations for easy access to quickly identify new trends. The Explore Tab’s analytics page showcases engagement and popularity spikes enabling users to manage the critical topics easily.

It provides users with access to worldwide and local trends simultaneously. The personalization, real time data, and easy access to information make it one of the best tools for analyzing trends.

Twitter Explore Tab Features

• Real-time Trends: Shows real-time trends based on your location and interests.
• Category Filters: Segments trending topics by News, Sports, Entertainment, etc.
• Personalized Suggestions: Provides custom-tailored trends based on your Twitter usage to offer helpful strategies.

2. Hashtag Search + Filters

Hashtag Search with Filters is an exciting feature as far as identifying trends on Twitter is concerned. It enables users to narrow their attention to specific topics with great accuracy.

Enter relevant hashtags and narrow the search with filters such as date, popularity, geographical location, and/or engagement type, and you will find trends that are on the verge of going viral.

This technique is useful for zooming in on niche conversations, gauging interest from an audience, and assessing the impact of specific hashtags. Filtered hashtag searches offer much more than general trend overviews.

They grant the searcher the ability to make more informed decisions when developing advanced content or when designing proposals for marketing campaigns. It’s the ability to narrow focus to extreme detail that makes it an outstanding research feature on Twitter.

Hashtag Search + Filters Features

• Targeted Discovery: Lets users search tweets that correspond with certain hashtags.
• Time Filters: Filters by the last 1 hour, last 24 hours, last 7 days, and last 30 days.
• Engagement Metrics: Most liked, retweeted, and replied to tweets.

3. Advanced Search Operators

Advanced Search Operators are one of the most effective techniques to investigate Twitter trends since they enable users to do extremely specific and targeted searches.

With the help of Advanced Search Operators and modifiers, keywords, phrases, specific users, date ranges, and engagement levels, users can eliminate irrelevant material and focus solely on the conversations of true interest.

This technique uncovers trends, tracks competition, and analyzes audience sentiment with precision. Standard searches do not provide the ability to control every aspect of the query, so the analysis of trends is strategic, unlike the more basic Advanced Operators. Advanced Operators are vital for in-depth Twitter analysis.

Advanced Search Operators Features

• Precision Search: Exact search phrases, like “from:username” and “since:date.”
• Boolean Search: Adding keywords with AND, OR, and NOT.
• Sentiment Analysis: Quickly gauge the overall sentiment toward a certain idea by detecting the sentiment using keywords.

4. Trendsmap

Trendsmap has lots of features and is one of the best research tools for Twitter trends as it helps users see much more graphically as well as tell where topics are trending and where the conversations are being held in real-time.

This tool helps the user pin-point regional spikes and local trends that are not yet worldwide. It’s real-time mapping of trends helps customize and localize the content to specific users, tailoring promotional content specially for that area.

It is unlike any other trend trackers in a way that it gives a bird eye, telling you how the topic is trending in that area and how it differs from others. Users are provided with map and area specific data which helps in identifying trends and how best to utilize tools which are specific to that data, geo-specific.

Trendsmap Features

• Geo-Specific Trends: Shows a physical map of trends by city or country.
• Real-Time Updates: Updates on trends as they develop all around the world.
• Interactive Visualization: Move to different areas on the map to see the trends in those areas.

5. Brandwatch Consumer Intelligence

Researching Twitter trends is easier with Brandwatch Consumer Intelligence as it merges social listening with multifaceted analytics to decode audience behavior and sentiment.

Brandwatch is one of the few platforms to gather social data and provide analytics on audience sentiment and behavior on various topics. It helps customers grasp the sentiment of conversations.

The platform can monitor trends over time, compare various topics and discover nascent trends even before peak activity. Brandwatch’s unique quantitative and qualitative measure combination is what every marketer, researcher and business person hopes to get – solid, unmatched understanding of Twitter trends.

Brandwatch Consumer Intelligence Features

• Social Conversation Intelligence: Reports on mentions of a topic, as well as related trends.
• Audience Insights: Understand the age, field, and activity of the target users.
• trends comparison: analyze snapshot changes for different brands and within different industries.

6. Sprout Social

Sprout Social is one of the best methods for researching Twitter trends because it merges trend monitoring with powerful social media management features. This makes it possible for Sprout Social users to see the conversation’s depth of engagement.

Users can track reach and engagement analytics, trend audience sentiment, and analyze audience interactions to track hashtags, keywords, and mentions.

Instead of basic trend trackers, which only show what is currently popular, Sprout Social goes further by providing reports on why something is trending, performance metrics, and competitive insights.

The analytics component—in combination with other features like publishing and engagement— increases its value as a trend monitoring tool. Every marketing and business professional wanting to stay on top of trends will find it to be powerful.

Sprout Social Features

• Trend Monitoring: Recognition of relevant hashtags and themes for a content campaign.
• Engagement Tracking: Assess the connection of the trends to your audience.
• Scheduling Integration: Arrange tweets to coincide with particular trends for enhanced visibility.

7. BuzzSumo

BuzzSumo is an excellent tool for tracking Twitter trends since it pinpoints the most shared and interacted with content on social feeds and reveals what topics are gaining traction in real-time.

Unlike generic trend trackers, BuzzSumo focuses on top-performing articles, videos, and posts, revealing the actual content that fuels the conversations.

Its tools, including influencer identification and content dissection, let users appreciate why a certain topic is gaining traction and who is driving its propagation.

BuzzSumo’s blend of content performance insights and social metrics gives users a bold edge in tracking and capturing the attention of target audiences. This is why marketers, researchers, and creators rely on BuzzSumo.

BuzzSumo Features

• Content Popularity: Displays articles and social shares by topic that are gaining traction.
• Influencer Identification: Recognize the major trendsetters within your industry.
• Competitor Analysis: Examine what your competitors are posting and what they seem to be gaining traction around.

8. TweetBinder

TweetBinder is an excellent tool for researching Twitter trends thanks to its in-depth analytics focused on Twitter hashtags and campaigns.

Unlike basic trend trackers, TweetBinder allows for the generation of in-depth reports for a hashtag’s performance, covering metrics like impressions, reach, engagement, and the most active participants.

This helps easily determine the topics that are gaining traction, as well as the audience that is fueling the conversations. It’s unique ability to monitor trends over time and longitudinally analyze multiple hashtags provides a clear narrative of the conversations.

For marketers, researchers, and social media managers, TweetBinder is a goldmine of actionable insights. Its data-driven analytics transform the otherwise complicated trend analyses into simple, actionable tasks.

TweetBinder Features

• Exclusive Hashtag Analytics: Create comprehensive analytics on any hashtag or phrase.
• Influencer Tracking: Identify key contributors driving discussions around topics with growing traction.
• Visual Metrics: Graphs and other visuals help to clarify complex trends.

9. Social Bearing

Social Bearing specializes in detailed research on Twitter trends and tweets, hashtag activitiy and user engagement. It performs in depth analysis on the user activities in real time.

It enables users to analyze tweets by category, date, language, location, engagement, sentiment, and focus, and thus provides far greater utility than basic trend trackers.

It serves users by pinpointing influential users around the tweets and tracking the evolution of the tweets and their relevance over time.

These extensive user and content behavior analyses are tailored specifically for marketers and social media managers to understand and act on new trends quickly, thus making Social Bearing an unmatched tool for Twitter trend research.

Social Bearing Features

• Live Analytics: Track tweets for specific hashtags, users and keywords in real-time.
• Sentiment Analysis: Assess the nature of the trends by positive, negative or neutral.
• User Metrics: Spot major trendsetters and assess their visibility.

10. Followerwonk

Followerwonk is an excellent tool for researching Twitter trends because it analyzes followers, influencers, and audiences which gives it a unique angle on how trends emerge and spread.

In contrast to generic trend trackers, Followerwonk shows users the influential accounts in a niche, follower’s demographics, and longitudinal engagement patterns.

When these Followerwonk insights are combined with monitoring a trend, it is possible to gauge not only what is trending, but who the conversation drivers are and how the audiences are engaging. For this reason, it is invaluable to marketers, researchers, and content creators who want to capitalize on Twitter trends.

Followerwonk Features

• Audience Metrics: Examine audience dynamics and their characteristics.
• Bio Search: Locate users that are tweeting on trending topics.
• Influencer Tracking: Identify and engage with trend leaders in your area.

Conclusion

To wrap things up, as demonstrated above, there are real-time monitoring, target analytics with audience understanding, and audience understanding with tools such as Twitter Trends and hashtag tracking that assist with real-time monitoring and offer advanced analytics with deep search operatives.

Trendsmap, Brandwatch, and Sprout Social are also valuable in monitoring sentiments and tracking geo-analytics. It becomes easier to surface topics, gauge audience response, and track behavioral shifts.

Breakdowns on tools are necessary due to their expenses, practical understanding, and goal-oriented approach on the user to determine efficiency in their research. The same is done for marketers, researchers, and content creators.

FAQ